The profit number Shopify won't show you
Selixer takes revenue and subtracts cost of goods, ad spend, payment fees, shipping, returns and your own expenses, then shows exactly where the margin goes, line by line.
Available from Essence · 14-day free trial · No credit card required
What True Profit changes
A waterfall, not a guess
Gross sales become take-home profit bar by bar, with every deduction in order, so you can see which one moved.
Your real costs, once
Enter rent, salaries and subscriptions once as recurring expenses, and set the real per-gateway fee and shipping cost. Every period after uses them.
Nine leak detectors
Dead stock, stockout risk, high returns, unprofitable orders, low-margin products, ad waste, over-discounting, the shipping gap and fee creep, each with a dollar figure.
From connected to useful
Step 1
Connect Shopify and your ads
Orders, refunds, discounts and cost per item come from Shopify; ad spend comes from Meta and Google.
Step 2
Add the costs Shopify doesn't know
Set your payment fees per gateway, what shipping really costs you, and recurring expenses like rent, salaries and apps.
Step 3
Read the waterfall
Selixer takes every cost off your sales in order and shows what's left, for any date range, next to last period and last year.
Every capability, and the plan it's on
Straight from our pricing data, so this list always matches what each plan unlocks.
Finance & True Profit
True Profit
The number Shopify won't show you: revenue minus cost of goods, ad spend, payment fees, shipping and returns.
True Profit waterfall
A bar-by-bar breakdown of how gross sales become take-home profit - every deduction, in order.
Profit margin
Margin percentage on the headline profit number.
Profit per order
Average profit earned on each order.
Return on inventory
How many profit dollars each dollar of stock returns (GMROI).
Period comparison
This period vs the last one, and vs last year, on every headline number.
Trend sparklines
At-a-glance direction on sales, profit, orders, returns and expenses.
Discounts applied
Total discount given across the period.
Shipping revenue
Shipping charged to customers.
Taxes & duties
Tax and duty collected across the period.
Discount impact analysis
What discounting is really costing: revenue banded by discount depth, so you can see where promos stop paying for themselves.
Cost management
Expense tracking
Record real business costs so profit reflects reality, not a guess.
Recurring expenses
Rent, salaries and subscriptions - entered once, applied every period.
Payment fee setup
Set the real per-gateway transaction fees.
Shipping cost setup
Set true shipping cost so the shipping gap becomes visible.
Custom expense categories
Your own cost taxonomy.
Profit Leak Detection
Dead-stock leak
Capital trapped in stock that isn't selling.
Stockout-risk leak
Revenue you'll lose by running out of stock.
High-return leak
Products returned so often they lose money.
Unprofitable-order leak
Orders that cost more to fulfil than they earned.
Low-margin leak
Products quietly selling below water.
Ad-waste leak
Ad spend that isn't paying back.
Over-discounting leak
Promotions eating the margin.
Shipping-gap leak
The difference between the shipping you charge and the shipping you pay.
Fee-creep leak
Payment fees drifting above your agreed rate.
True Profit, answered
Where do product costs come from?
From the cost per item you already keep in Shopify. Payment fees, shipping costs and operating expenses are set once inside Selixer.
Is the profit figure available on every plan?
Profit margin and period comparison are on every plan. The full True Profit breakdown and waterfall are on Catalyst and Aether; Essence shows a preview of them.
How is this different from Shopify's reports?
Shopify reports sales. Selixer joins those sales with your ad spend from Meta and Google, your fees and your expenses, so the result is profit rather than revenue.
Built on the same numbers
Know what you keep.Then keep more of it.
14-day free trial · No credit card required