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See your real
profit.
Not just
revenue.

Standard storefronts show what you sell. Selixer shows what you actually keep — after ad spend, product costs, and returns.

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SILK & COTTON CO.
Last 30 Days
Net Sales
+18.4%
$248,650
1,842 units sold
True Profit
+24.2%
+$61,210
Margin 24.6%
Blended POAS
2.84x
2.84x
Above break-even
Profit Leaks
4 Leaks
-$28,400
Action needed
Profit Breakdown
+$61,210 True Net
Total Revenue Billed$248,650
Net Margin24.6%
Gross Billed Sales$248,650
Discounts & Returns-$57,940
Landed COGS (True Mfg)-$89,200
Ad Spend (Meta & Google)-$36,100
Gateway & Shipping Gap-$4,200
= Reconciled True Profit+$61,210
Active Leaks (4)
-$28,400 at risk
Total Profit at Risk-$28,400
Action prioritized live
Dead Stock (90+ Days)14 SKUs idle with zero sales
-$14,200High
High Return Rate (SKU #1042)28.4% returns vs 5% target
-$7,850High
TikTok Broad UnderperformingPOAS 0.84x · Auto-Paused
-$4,150Warning
Payment Gateway Fee CreepForeign card surcharges 3.8%
-$2,200Warning
Daily Revenue & Profit Digest
Gross Sales Bank Take-Home
Gross Billed$248,650
Real Bank Cash Profit+$61,210
Cash Leaks Saved+$18,200
Mon
Tue
Wed
Thu
Fri
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Sun
01 / 07
Profitability·Gross-to-Net Waterfall

See where every dollar goes.
From gross sales to bank take-home.

Standard storefronts report gross sales, but what actually lands in your bank account? The Waterfall Cascade traces every single deduction—discounts, returns, COGS, ad spend, and gateway cuts—step by step.

Cascade deductions step-by-step so no fee slips under the radar
Instantly see whether return drag or ad spend is eating your margins
True net take-home calculated live down to the exact cent
Profit Breakdown
Last 30 Days

$248,650.00

Total Revenue

+$61,210.00

True Profit (+24.6%)
250K175K100K$248.6KREVENUEGross Sales-11.4%DISCOUNTS11.4%-14.8%RETURNS14.8%-23.7%COGS23.7%-19.1%ADS19.1%-6.4%FEES6.4%+$61.2KTRUE PROFIT24.6% net
Increase (Gross Revenue)
Deductions & Cost Drag
True Profit (+24.6% Take-Home)

Ad Attribution Command

Last 30 Days
Attribution Model
Compare with:Last Click

First Click

Initial touch

Last Click

Final purchase

Linear (Active)

Equal weighted

Time Decay

Recent favored

Attributed Rev

$121,315.00

Orders

2,140

Blended POAS

2.64x

Avg Time Lag

3.4 Days

Platform Attribution BreakdownLinear Multi-Touch
Platform
Spend
True Rev
POAS
Share
M

Meta Ads

1,380 orders

$31,200
$76,440
2.45x
63%
G

Google Ads (PMax)

620 orders

$12,400
$38,440
3.10x
32%
T

TikTok Ads

140 orders

$3,900
$6,435
1.65x
5%
Multi-Touch Deduplication Active
Claimed: $148,300 → Real Deduplicated: $121,315.00
02 / 07MULTI-TOUCH AD ATTRIBUTION

Stop paying for the same sale twice.
Multi-touch ad attribution.

Meta and Google claim overlapping credit for the same orders. Selixer deduplicates clicks across every channel so you only scale campaigns that put real cash in the bank.

Deduplicate Ghost Revenue

Eliminates 35%+ fake overlap where both Meta and Google take 100% credit for one sale.

4 Switchable Attribution Models

Compare Linear, First Click, Last Click, and Time Decay side-by-side with zero data lock-in.

True POAS per Marketing Dollar

Track net contribution margin per ad set instead of misleading vanity ROAS numbers.

Claimed: 4.12x ROAS→Real POAS: 2.64x
03 / 07WHATSAPP CRM & REVENUE RECOVERY

Turn abandoned carts into revenue.
Recover orders & verify COD on WhatsApp.

Reach shoppers directly where they actually read with 99.4% delivery rates. Recover high-intent carts with 1 tap and verify cash-on-delivery orders before dispatch to stop courier return losses.

1-Tap Abandoned Cart Recovery

Dynamic checkout links sent within 15 mins convert 18.4% of abandoned checkouts.

Pre-Dispatch COD Verification Shield

Automated address confirmation slashes Return-To-Origin (RTO) courier fees by 40%+.

Official Meta Cloud API Integration

Green-badge ready infrastructure with 100k/day messaging tier and zero ban risk.

“Confirm delivery to 42 Orchard St?”
1-Tap Verified

WhatsApp Commerce Overview

Meta Cloud API · Active

+$34,850.00

Attributed Revenue (Last 30d)

412 Orders

99.4% Delivery Rate
Revenue

+$34,850.00

412 Orders
Meta Cost

$684.20

14,280 Charged
Delivery

99.4%

14,194 Delivered
AI Replies

1,420

Auto-Drafted
Recent Campaigns & FlowsAll campaigns

Abandoned Cart Recovery Flow

Live

15m trigger · Dynamic checkout link

4,850 sent4,812 delivered+$21,430.00

1-Click COD Order Verification

Live

Instant interactive button · Slashing RTO

2,180 sent2,164 delivered+$8,920.00

VIP Reorder & Winback Pulse

Sent

45D replenishment · High-LTV repeat buyers

1,420 sent1,408 delivered+$4,500.00
Meta Cloud API Connected(+1 555-839-2041)
Quality: High·Limit: 100K/day·Verification: Verified

Retention & Email Revenue

Dedicated Warmup · 99.8% Reputation

+$42,180.00

Attributed Email Revenue (Last 30d)

1,420 Orders

44.6% Unique Open Rate
Delivered

99.1%

184.2K of 185.8K
Opened

44.6%

82,150 Opens
Clicked

14.2%

26,150 Clicks
Revenue

+$42,180.00

1,420 Orders
Performance Funnel Waterfall
Conversion Drop-off
Recipients185,800 (100%)
Delivered184,200 (99.1%)
Opened82,150 (44.6%)
Clicked26,150 (14.2%)
Top Campaign PerformanceAll campaigns
Campaign
Status
Delivered
Attributed Cash

Post-Purchase Cross-Sell

58.2% open · 16.4% click

Sent

62,400

62.8k sent

+$18,940.00

VIP Loyalty Winback Series

41.5% open · 14.8% click

Sent

41,200

41.5k sent

+$14,210.00

High-Margin Welcome Series

46.8% open · 12.1% click

Sent

80,600

81.5k sent

+$9,030.00
Dedicated Warmup Engine Active
Primary Inbox: 99.2%·Spam Rate: 0.02%·Bounce Rate: 0.31%
04 / 07EMAIL RETENTION & LIFETIME VALUE

Compound customer lifetime value.
Segment cohorts by true profit.

A shopper with heavy returns isn't a VIP. Selixer segments your lifecycle flows by true contribution margin so you nurture the customers who actually build your bank balance.

Profit-Based Cohort Segmentation

Filter out serial returners and prioritize high-net-margin buyers for VIP discounts.

99.2% Primary Inbox Warmup

Dedicated IP warming protocol keeps spam score below 0.02% across Gmail and Outlook.

Zero Extra Ad Spend Upsells

Automated post-purchase replenishments that convert at 14.2% click-through rate.

VIP Margin (+$2,410 LTV)At-Risk Churn Winback
05 / 07INVENTORY FORECASTING & LEAK DETECTION

Protect your working capital.
Prevent stockouts before they hit.

Stocking out kills Meta ad momentum. Over-ordering locks cash in warehouse boxes. Selixer syncs live order velocity with factory lead times so you reorder at the exact right moment.

Lead-Time Predictive Depletion

Alerts you when stock hits supplier reorder thresholds based on 7d and 30d run rates.

Dead Stock & Holding Cost Tagger

Identifies 90+ day stagnant SKUs burning warehouse storage fees so you can liquidate.

SKU Margin Matrix

Cross-examines stock levels with gross margin to protect high-margin bestsellers.

Hero SKU: 14 Days LeftFactory lead time: 10d

Stockout Risk

2 SKUs Critical

-$19,000.00

Revenue at Risk

2.0 Days Left

Earliest Stockout (14D Lead Time)
Silk Slip Dress (Midnight / M)Critical
2.0 Days Left· 14.0/day run rate · 14D lead
-$11,200.00Revenue at Risk
Linen Oversized Shirt (Sage / L)Warning
4.6 Days Left· 18.0/day run rate · 10D lead
-$7,800.00Revenue at Risk
Ribbed Knit Sweater (Oatmeal / S)Dead Stock
600 Days Supply· 0.4/day · 240 units unmoved 90D
$9,600.00Locked Capital
See all 8 inventory offenders
2 Supplier POs Ready · +$38,400.00 protected

AI Studio · Shoots Gallery

248 Renders Live

248 Renders

Photorealistic 4K On-Model Shoots

3.82x Average ROAS

+$72,400.00 Attributed GMV
Linen Model 1Linen Model 2Linen Model 3Linen Model 4
4K Render

Summer Linen Shoot

18 renders4.12x ROAS
Silk Model 1Silk Model 2
Studio Set

Silk Slip Dress Shoot

24 renders3.90x ROAS
Video Hook
9:16 Hook

Viral UGC Hook Suite

12 clips4.8% CTR
Open Shoots Library
Outputs: 9:16 TikTok · 1:1 Instagram · 4.2s render speed
06 / 07AI CREATIVE STUDIO & HOOK GENERATOR

Studio visuals in seconds.
Turn raw packshots into campaigns.

Skip the $10k photoshoot invoices and production lag. Drop in raw smartphone photos and generate photorealistic on-model imagery and high-CTR video hooks instantly.

Virtual Model Photoshoot Engine

Place your apparel or product on diverse virtual models in custom luxury environments.

High-CTR Video Hook Variations

Generate 5 distinct 9:16 TikTok and Reels angles per SKU to eliminate creative fatigue.

Sub-5-Second Render Speed

Ultra-fast GPU pipeline exports 4K masters ready to launch directly into Meta Ad Manager.

9:16 Reels1:1 Feed4K Master~4.2s render speed
07 / 07AGENCY COMMAND & MULTI-STORE SUITE

Command your store portfolio.
Multi-brand P&L and client portals.

Stop toggling between 20 browser tabs and siloed store dashboards. Track cross-brand profit, blended ROAS, and inventory health in one unified portfolio cockpit.

White-Label Client Portals

Give your brand clients branded URLs, custom logos, and restricted read-only views.

1-Click Tenant Switching

Manage 50+ stores under one master agency account without annoying logouts.

Granular Role-Based Access Control

Assign media buyers and account managers to specific client ad accounts only.

ABC
50+ Stores
1-Click Tenant Switch

Agency Client Portfolio Command

8 Stores · Reconciled

$1,248,600.00

Portfolio Managed GMV (Last 30d)

+$312,400.00

Net Cash (+25.0% Net Margin)
Connected Stores

8

All Active
Total Spend

$134,600

Multi-Currency Reconciled
Blended ROAS

3.82x

Target 2.50x
Need Attention

0

All Healthy
Client Store BreakdownAll 8 clients
Client
Platforms
Spend
ROAS
Net Cash
A

Aura Apparel London

store.aura-apparel.com

£38,400
3.86x
+£24,15032.4%
K

Kroma Beauty NYC

store.kromabeauty.com

$54,200
4.24x
+$38,90028.1%
Z

Zenith Living Dubai

zenith-living.ae

AED 42K
2.85x
+AED 18.6K22.5%
White-Label Client Portals Active
Portfolio Status: All 8 Stores Positive·RBAC: 14 Media Buyers