The basics
Selixer is a profit analytics app for Shopify stores. It joins your orders with your Meta Ads and Google Ads spend, your product costs and your other costs, so you see true profit rather than revenue. The same workspace includes WhatsApp, email, AI product photos and invoicing, so you can act on what you find.
Selixer is for Shopify brands that advertise on Meta or Google and want to know what they actually make. It also has an agency workspace for agencies that manage several client stores. Selixer for agencies →
Selixer connects to Shopify for orders, products, customers and inventory; Meta Ads and Google Ads for ad spend and results; WhatsApp Business for messaging; and Google PageSpeed for storefront speed audits. Shopify, Meta, Google and WhatsApp each connect through their own official sign-in. See every integration →
No. You connect Shopify and your ad accounts with their own sign-ins, then enter the costs Shopify doesn't know about (payment fees, what shipping really costs you and your monthly expenses) once. Selixer imports your history and keeps it current from there.
New Shopify orders reach Selixer through Shopify's webhooks, so they show up soon after they are placed. Ad spend and campaign results from Meta and Google sync automatically through the day.
Profit and costs
True profit is your gross sales minus returns, cost of goods, ad spend, payment fees, shipping and your operating expenses. Selixer shows each deduction in order as a profit waterfall, so you can see which cost takes the most. How True Profit works →
Cost of goods comes from the cost per item you keep in Shopify, and ad spend syncs from Meta and Google. You set payment fees per gateway, your real shipping costs and recurring expenses such as rent, salaries and apps once, and every period after uses them.
A profit leak is a pattern that quietly costs you money, which Selixer finds for you and puts a dollar figure on. It checks for nine: dead stock, stockout risk, high returns, unprofitable orders, low-margin products, ad waste, over-discounting, the gap between the shipping you charge and pay, and payment fees above your agreed rate. Which detectors you get depends on your plan.
Yes. On Catalyst and Aether, every product has its own profit and loss: cost of goods, gross profit, unit economics and an A/B/C ranking, so you can see which products carry the business. Inventory and products →
GMROI, gross margin return on inventory, is how many dollars of gross profit each dollar of stock earns. Selixer shows it on the Aether plan as a single number for whether your inventory is pulling its weight.
Ads and attribution
Selixer supports Meta Ads (Facebook and Instagram) and Google Ads. How many ad platforms you can connect depends on your plan.
POAS, profit on ad spend, is the profit a campaign brings back for every dollar it spends, after cost of goods and fees. ROAS only counts sales, so a campaign can look like a winner on ROAS and still lose money; POAS shows which campaigns actually earn. Ads and attribution →
Selixer links each Shopify order to the campaign and ad that brought it, using the tracking on your ads and on your store. You can compare five attribution models (last click, first click, linear, time decay and position based) on the Aether plan; last click is on every plan.
Selixer shows blended customer acquisition cost and the cost of each new customer, so you can tell whether your ad spend is finding new buyers or mostly paying to reach people who would have come back anyway.
Only when you ask it to. Reading your ad accounts is how the analytics work. Launching a new campaign from Selixer's ad builder is always an action you take yourself.
Yes, to your own accounts only. For orders that came from a Meta ad, Selixer sends the purchase to your Meta account through the Conversions API when nothing else is already sending it, including a hashed email address. If you grant the extra Google permission, it sends purchase conversions to your Google Ads account. Customer lists you send to Meta or Google are uploaded as hashed emails and phone numbers. You can turn conversion sending off at any time under Ads → Tracking. Exactly what is sent →
Inventory and customers
Selixer gives your catalogue an inventory health score and tracks what is about to run out, what is overstocked and what has stopped selling, with the money tied up in each. These trackers are on every plan.
Yes, on Catalyst and Aether. Selixer projects demand for the next 30, 60 and 90 days from your own sales history and shows weeks of stock against your supplier lead time, so you can reorder before you run out.
Yes. Selixer scores every customer on how recently and how often they buy and how much they spend, and shows the good customers who have stopped buying. You can turn any group into a segment and message it by email or WhatsApp. Customers and segments →
Yes. Customer, product and order lists export to CSV on the Catalyst and Aether plans.
WhatsApp, email and AI
You connect your own WhatsApp Business number through Meta's official platform. Your team works one shared inbox and sends campaigns to customers who opted in. On Aether, an AI copilot drafts a reply to each incoming message from your catalogue and knowledge base, and a person on your team reviews and sends it. WhatsApp in Selixer →
No. Meta bills WhatsApp messages to your own WhatsApp Business account at Meta's rates, and Selixer adds no per-message markup. AI-drafted replies use AI credits.
Yes. Selixer walks you through authenticating your sending domain, so campaigns arrive from your brand. Email is on Catalyst, with 50,000 sends a month, and Aether, with 200,000.
AI credits pay for AI work such as AI Studio photos, ad copy and AI-drafted WhatsApp replies. Every plan includes a one-time grant (500 on Essence, 2,000 on Catalyst and 3,000 on Aether), and you can buy optional packs from $25. Analytics, dashboards and reports never use credits.
AI features pause and the rest of Selixer keeps working. Nothing is recharged automatically, and nothing is billed without your approval.
Plans, trial and billing
Selixer has three plans: Essence at $149 a month, Catalyst at $299 a month and Aether at $399 a month, each priced per store. Compare plans →
Yes. Every plan starts with a 14-day free trial, and no credit card is needed to start. If you cancel before the trial ends, you are not charged.
Only optional AI credit packs, and only when you buy one. Credit packs are one-time charges and the credits in them don't expire.
Data and security
Access tokens for your connected platforms are encrypted at rest, all traffic is encrypted in transit, and every request is checked against your role on that specific store before any data is read. How we protect your data →
Yes. Each teammate gets a role, and on Catalyst and Aether you can grant or withhold individual capabilities. Aether also keeps an audit log of who did what and when.