The Profit OS for e-commerce and agencies
SALES ARE UP.BUT WHERE'S THE PROFIT?
Selixer connects your store, Meta and Google Ads, inventory and costs, so you can see what every product, campaign and order really earns, and know what to do next.
14-day free trial | Connect in minutes
Works with
Every platform grades its own homework.None of them subtracts your costs.
Your store reports sales. Meta and Google each report the revenue they think they drove. You get three flattering numbers, and still no idea what you made last month.
Shopify
Total sales
$182,400
Before a single cost
Meta Ads
Purchase ROAS
3.6x
By Meta's own attribution
Google Ads
Conv. value / cost
4.9x
By Google's own attribution
All 3 platforms show flattering vanity numbers, but none accounts for what you spend to make, ship, and market your products.
True Profit
Net cash deposited in your bank after every real-world cost.
Where the money goes.Try your own numbers.
This is the calculation Selixer runs for you automatically, for every order, product and day, from your store orders, ad spend and costs. No spreadsheet.
True Profit
Net cash deposited in your bank after subtracting $141,126 in total costs.
Gross sales
$182,400
Costs subtracted
-$141,126
Net margin
23.8%
ROAS says scale.Profit says stop.
A 2.40x ROAS looks healthy until cost of goods and fees come out. Selixer shows Profit on Ad Spend (POAS) next to ROAS, so you can see which campaigns actually make money.
- Profit on Ad Spend and customer acquisition cost for every Meta and Google campaign
- Each order linked to the ad that brought it, across five attribution models
- Launch new campaigns from Selixer with tracking already attached
| Campaign | Spend | ROAS | POAS | Profit after ads |
|---|---|---|---|---|
| Prospecting | Broad | $14,200 | 3.10x | 1.42x | +$5,964 |
| Search | Brand | $5,600 | 6.80x | 2.95x | +$10,920 |
| Retargeting | 30 days | $6,100 | 2.40x | 0.86x | -$854 |
| PMax | Bestsellers | $9,400 | 2.90x | 1.18x | +$1,692 |
| Advantage+ | Catalog | $3,600 | 2.10x | 0.74x | -$936 |
What ROAS hides
Retargeting | 30 days returns 2.40x in sales, and loses $854 after cost of goods, fees and its own spend.
Find the leak.Fix it in the same place.
Selixer watches your orders, products, customers, campaigns and fees for what's costing you money, shows the evidence, and gives you the tools to act right inside the workspace.
Selixer checks for 9 profit leaks:
- Dead-stock
- Stockout-risk
- High-return
- Unprofitable-order
- Low-margin
- Ad-waste
- Over-discounting
- Shipping-gap
- Fee-creep
- InventoryStockout risk
Your best-seller runs out before the reorder can land.
- Signal
- Linen cami | Sand: 1.4 weeks of stock against a 3-week supplier lead time.
- Evidence
- $12,800 of sales at risk next month, from your own demand forecast.
- Next move
- Reorder now, sized by the 30/60/90-day forecast.
- CustomersAt-risk customers
693 good customers have stopped buying.
- Signal
- No order in 60+ days from customers who used to buy regularly.
- Evidence
- $720,720 of lifetime spend in that group.
- Next move
- Send that segment a WhatsApp or email win-back directly from inside Selixer.
- AdsAd waste
A campaign is making sales while losing money.
- Signal
- Retargeting | 30 days: ROAS 2.40x, POAS 0.86x.
- Evidence
- -$854 this month after cost of goods, fees and ad spend.
- Next move
- Shift that budget to the campaigns that make money.
Everything runs on the same numbers.So every tool works from profit.
Because Selixer already knows your margins, your customers and what every campaign earns, the tools you grow with start from that, not from a blank list.
WhatsApp that sells and supports.
Your team shares one inbox, the AI copilot drafts replies from your catalogue for your team to send, and campaigns report the revenue they bring. Meta bills messages to your own account, and Selixer adds no markup.
- Shared inbox
- AI-drafted replies
- Campaigns
- Automations
- Flows
- Review requests
Product photos without a shoot.
Studio-grade images from your product photos or a sample on your desk.
- Shoots & boards
- Refine by describing
Email from your own domain.
Branded campaigns to segments built from real purchases, with revenue per send.
- Templates
- Segments
- Revenue reporting
Open rate
46.2%
Click rate
5.9%
Delivered
18,402
Revenue
$14.3k
Segments built on value.
Score every customer on recency, frequency and spend, then message the groups that matter.
- Value scoring
- At-risk
- CSV export
Invoices, sent on WhatsApp.
Branded tax invoices with your logo and numbering, delivered by email or WhatsApp.
- Drafts & approval
- Credit notes
Delivered on WhatsApp
Instead of six tools that don't share data:
- Profit analytics
- Ad attribution
- WhatsApp inbox
- Email marketing
- Product photography
- Invoicing
Connect once.Selixer keeps it current.
Step 1
Connect your store
Connect your e-commerce platform like Shopify. Orders, products, customers, inventory and cost per item come across: history first, then every new order.
Step 2
Connect your ads
Sign in with Meta and Google. Spend and campaign results sync automatically and join the orders they brought.
Step 3
Add your costs once
Set payment fees, what shipping really costs you, and recurring expenses. Every period after uses them.
Step 4
See true profit and act
Profit, leaks and POAS update as orders sync. WhatsApp, email and AI Studio are there when you need them.
In plain words
Selixer is the profit OS for e-commerce. It connects your store with your Meta Ads and Google Ads accounts, shows which ad brought each order, and, if you choose, sends purchase conversions to your own Google Ads account.
Every client store, one login.Reports that send themselves.
- One agency account for every client store, free for agencies
- Daily, weekly, monthly or quarterly client reports, sent at your local time
- Your logo, wordmark and colours on every report
Your store's data,treated like it's ours.
Encrypted connections
Platform access tokens are encrypted at rest; all traffic runs over HTTPS/TLS.
Isolated by store
Every request is checked against your role on that store before any data is read.
Permissions you control
Decide what each teammate can see and change. Aether adds a full audit log.
Verified actions
Email verification and one-time codes protect sign-in and sensitive changes.
One price per store.Every channel included.
Start with a 14-day free trial, with no credit card required.
Catalyst
Most popularFull true profit, POAS and per-product P&L, plus WhatsApp, email and invoicing.
- Includes all features of Essence
- 4 team seats
- 2 ad platforms simultaneously
- Unlimited data history
- Full ad analytics (campaigns, POAS, CAC, heatmap, trends)
- Full product P&L & inventory health
- Customer segmentation & export
- Expense tracking & fee config
- WhatsApp + Email marketing + AI Studio + Invoicing
- Attribution models, cohorts, time lag
- 2,000 AI credits includedOne-time grant, Pro, Flex & Max photo quality
Asked beforeevery install.
Most profit apps stop at the report. Selixer also judges every ad campaign on profit, checks for nine kinds of profit leak, and includes the WhatsApp, email, AI photo and invoicing tools to act on what it finds, all working from the same numbers.
Cost of goods comes from the cost per item you keep in your store (such as Shopify). Ad spend syncs from Meta and Google. You set payment fees, shipping costs and operating expenses once, and every period after uses them.
No. Every plan starts with a 14-day free trial, and no credit card is required to start.
Your e-commerce platform (including Shopify and multi-store connections) for orders, products, customers and inventory; Meta Ads and Google Ads for spend and attribution; plus WhatsApp Business and custom Email for customer messaging and revenue-driven campaigns.
AI features (product photos, ad copy, AI-drafted WhatsApp replies) spend credits. Every plan includes a one-time credit grant, and top-up packs are optional. Analytics, dashboards and reports never use credits.
Yes. Agencies manage every client store from one login and send branded daily, weekly and monthly reports on schedule.
Know what you keep.Then keep more of it.
Connect your store, Meta, and Google Ads in minutes. Stop wasting ad spend and see what every order really earns.